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Bathroom industry wash card in namely each wei yu enterprise how can brush existence feeling?

Bathroom industry wash card in namely each wei yu enterprise how can brush existence feeling?

  • Categories:Industry news
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  • Time of issue:2020-09-25
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(Summary description)To this day, our country has developed into the world's largest sanitary ware producer, exporter and consumer. Statistics show that there are more than 20000 sanitary ware production enterprises in our country, but has not been enough strong brand, with the vast number of brands is incompatible with a single line brand's market share is still less than 10%. In addition to pressure on Germany, America, Japan, represented by the international brand market, cost pressure, competition intensified, can not help but make people think of the recent widely mentioned bathroom industry reshuffle, brand construction has already become a "survival of the fittest" battle.

Bathroom industry wash card in namely each wei yu enterprise how can brush existence feeling?

(Summary description)To this day, our country has developed into the world's largest sanitary ware producer, exporter and consumer. Statistics show that there are more than 20000 sanitary ware production enterprises in our country, but has not been enough strong brand, with the vast number of brands is incompatible with a single line brand's market share is still less than 10%. In addition to pressure on Germany, America, Japan, represented by the international brand market, cost pressure, competition intensified, can not help but make people think of the recent widely mentioned bathroom industry reshuffle, brand construction has already become a "survival of the fittest" battle.

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2020-09-25 09:58
  • Views:
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To this day, our country has developed into the world's largest sanitary ware producer, exporter and consumer. Statistics show that there are more than 20000 sanitary ware production enterprises in our country, but has not been enough strong brand, with the vast number of brands is incompatible with a single line brand's market share is still less than 10%. In addition to pressure on Germany, America, Japan, represented by the international brand market, cost pressure, competition intensified, can not help but make people think of the recent widely mentioned bathroom industry reshuffle, brand construction has already become a "survival of the fittest" battle.

Bathroom industry wash card in namely each wei yu enterprise how can brush existence feeling?

There is no denying that the brand competition is a war without the smoke. The first-line brands can influence the whole country and even the world with their abundant capital and resources. And other sanitary ware brand also never stop steps forward, all roads lead to Rome, billions of sanitary ware market is more like a party, everyone wants to buy tickets for the dinner, they displayed in the competition the way to go on the brilliance of sanitary ware market more dynamic, also let China national sanitary ware brand had to catch up with the international brand of confidence and courage, sanitary ware market is so vibrant.

September starts season, and for domestic bathroom brand, the moment is brand competition new season. Jiumu, hengjie, wrigley, huda as the domestic bathroom industry four giants, in the brand competition, more than many sanitary ware enterprises. Compared with the refresh effect of their bully, we would like to know what other excellent bathroom brands have to offer. Although the way to spread brand influence is different, it is not hard to find common ground.

Type 1: leverage entertainment industry to expand brand influence through TV programs

In June, dongpeng ware introduced original inspirational song and MV "impact" of the same name, anniversary of the east peng years, film music film as a marketing way, sincerity and innovation to the full expression, created a new mode of brand promotion in the industry. The big star outdoor reality show "beautiful house" was released on August 8. As the sole designated brand of the program ceramic tile and sanitary ware, we provide quality ceramic tile cleansers for the famous stars such as wu yanzu, and further promote the brand and further highlight the brand influence. Sea whales that defend bath to sale with 12 well-known higher-ups, presents strong positive energy installed programs "big secret transformation", within 14 days for 12 civilians hero comprehensive transformation of existing homes, provide product mix, layout, and atmosphere arrangement of wei yu, solve all toilet decorate a difficult problem. Combining social welfare and brand voice, it is a clear flow of sanitary ware.

Type 2: riding the "smart" theme train, keeping pace with The Times

In 2017, we will be able to make the most customized efforts to introduce high-end, advanced automatic production equipment to further improve production efficiency, ensure product quality and reduce production costs. Recently, shanggao wei yu established the goal of the high-end customization direction of the toilet, bathroom cabinet and shower room, followed the trend of industry development intention; This year, anhua sanitary ware officially upgraded the brand language, and will "quality clean life" as the new core of brand development. Like a lot of bathroom brands to introduce the concept of customization, different anhua offers "style customization", to meet the user's individual needs in different styles and to create exclusive bathroom space; In order to let more consumer had better experience in the space that defend bath, 2017 XiMa in "aesthetics" and "private custom", on the basis of ushered in the "custom" of trendy, but within 30 minutes for customers to create custom solutions, professional and convenient professional and sweet; In addition, the "smart" has become a carnival, become the new label for domestic many sanitary ware brand, increase investment in research and development of intelligent, open intelligent sanitary ware products, increase the chance of more exposure for the brand, has become many enterprises in the fierce competition of the main show of unwilling to fall behind.

Type 3: development and public welfare, positive publicity

Public welfare activity is the benign choice of the "walking heart" of the current wei yu enterprise, whether it is the ninth animal, or the constant clean, all in the public good cause quite the heart. Public welfare activities can be closer to the consumer's psychological distance that there is no doubt that for competitive enterprises, cause marketing may be a way of good word-of-mouth, said to the waves in front of the whale "big secret transformation" wei yu is also added to public welfare halo, in April this year, European rlosa practice public welfare activities, the smart toilet "in" place of Shanghai public toilets, officially opened the Chinese intelligent toilet and the sweetness of citizens public toilets "trial period".

Thus, intense competition in the sanitary ware industry will face reshuffle big situation, in addition to pay attention to the innovation, the crossover operation, with customization, timely brush wide sense, sound brand construction has become the important measures to enhance brand comprehensive strength. Whether big or low cost brand marketing, standing out in the large number of brand base, is the common expectation of broad bathroom brands. For China's bathroom, it is said that it is a shortcut to strengthen the brand building and make the brand influence play a real feeding role. In a sense, the era of blindly doing things has become a thing of the past.

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