At present, the "new retail" model has become a bathroom industry's future development trend, the so-called new retail, refers to the future of e-commerce platform will disappear, online and logistics together, produce a kind of business mode, namely "+ online and off-line logistics", it requires that is accurate, the scene of experiential service, need electric business platform and entity retail mutual cooperation between enterprises, through the big data learn the user's demand in a timely manner. This is to wei wei sanitary ware industry, actually in many respects still have a big lift space; Meanwhile, the strong rise of e-commerce has brought more challenges to the development of sanitary ware enterprises. In the Internet era, how to seize this opportunity to break through the development bottleneck ?

The current situation of e-commerce marketing in sanitary ware industry

For most consumers, e-commerce is more of a fashion. Browse the various products of the online store, "draw a cake to satisfy the hunger" to satisfy their own consumption desire, but not many people completely trust to buy the big item such as wei yu on the net. The lack of deep experience is the main reason why sanitary ware is "lukewarm". On the other hand, the development of the e-commerce market has been overshadowed by the inperfection of the market and the imperfect market rules. At the same time, consumers will shift their focus elsewhere. The quality of wei yu does not need to say, that is the foundation requirement that buys a bathroom to buy a net, a higher layer of demand is the after sale service that the electricity quotient provides.

Since the company operating e-commerce, the problem of returning goods has been criticized by consumers, and has become a stumbling block to the development of e-commerce. The differentiation route of the product that defend bath is not clear at present, the consumer to wei yu e-commerce the consideration more will serve as the cornerstone. Therefore, the most important thing that wei yu e-commerce is to do now is to conquer the service this one difficulty.

In addition, many enterprises that defend bath electricity path delays in advance there is a deeper reason, is the enterprise to conduct electricity with the contradiction between dealers in the traditional channels. Industry insiders believe that there is a big difference between physical stores and e-commerce, and traditional channels and e-commerce are incompatible in reality. E-commerce directly impacts the traditional channels and directly damages the interests of dealers and agents.

The development direction of wei yu industry

In the first place, the product is "younger," and quite a number of brands will usually choose products that are younger and more cost-effective when making online products. That's according to a large shopping mall of consumer groups, in shopping website of bath of choose and buy consumers more for young and middle-aged, they have more young, aesthetic, and focus on considering the ratio of height.

Second, with the Internet home outfit highlights the value of cooperation, more and more enterprises begin to enter the overall household industry, as a combination of new forms, there are a lot of enterprises gradually from unfamiliar to familiar with. There are also many consumers who are starting to become familiar with and accept this business model. In such market culture, integral wei yu will go to a fast lane.

Finally, energy conservation and environmental protection will always be the theme of sanitary ware industry. With the improvement of people's life and death level, more people start to pay attention to ankang, energy conservation and environmental protection gradually become an important selling point of the whole industry. Many brand bathroom hardware accessories besides the design style of the pursuit of change, more attention to the product energy conservation and environmental protection applicability.

The O2O model has become a developing trend

E-commerce is essentially a business of buying and selling, but using the form of the Internet to quickly gather a large number of potential consumers. E-commerce is essentially the same as the traditional channel, and the biggest conflict between e-commerce and agents is the protection of the price system. If can achieve two kinds of channel advantage complements and benefit equally, wei yu enterprise can open new situation. The personage inside course of study points out: "consumption characteristics determine that defend bath sanitary ware sales need online integration development, online solve the openness, fairness and justice of consumption demands, at the same time need powerful offline resources as the support, including design, exhibition, logistics, etc."

Rapid development of the Internet, for enterprises that defend bath, not want to choose the problem of electronic commerce, or how to choose the electronic commerce, can ensure that benefit the growth of online at the same time, does not affect the store sales and brand promotion. There is no denying that the combination of e-commerce and physical stores in sanitary ware is an inevitable trend. This is also the new retail era mentioned by ma, and the full integration of online and offline will become an important trend in the development of the bathroom industry.